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Getting a job is a matter of marketing communications. You have a product to sell – your skills – but you have a lot of competition. You need to be able to very quickly, clearly and memorably communicate what differentiates you. That’s your brand. A tagline is a one-liner that instantly conveys your professional brand. [continue reading…]
If you’re in career transition there are many ways a good career coach/job search coach can help you get the job you want, faster than you would on your own. How can you use a career coach? The following are ways that hiring an expert can help. Overcome your unique job search challenges. Nearly everyone [continue reading…]
Think your activities on LinkedIn won’t be seen by your employer because you’ve got Activity Updates switched off? Think again. I don’t want to spread fear about LinkedIn. LinkedIn is a great tool that can be used safely even in a “stealth job search.” However, too many job seekers think that setting the “Notify Your [continue reading…]
What do Bill Gates, Jim Carrey, Oprah Winfrey and Michael Jordan have in common (besides being rich and famous)? All have used creative visualization to help them get to where they are today. Why not put this tool to work in your job search? Five reasons to use visualization – a.k.a. mental imagery or mental [continue reading…]
The best part of my work as a job search and interviewing coach is getting an email saying “I got the job!” This morning I’ve had two of those. The first, from a talented young professional in product marketing – I’ll call her Andrea – was a lengthy, unsolicited testimonial. “Hi Thea, “Just wanted to [continue reading…]
