Social proof can be your job search superpower! If you’ve read my previous post on using testimonials in your resume, you’ve discovered that a well chosen LinkedIn recommendation, customer kudo or glowing quote from a performance evaluation can boost the appeal and credibility of your resume. Here’s an additional innovation: the blurb block.

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If job postings are windows into the working world, maybe somebody needs to clean the glass, because it can be awfully hard to know what you’re really seeing! That’s why the first letter in REAL stands for “Read between the lines” when you read job postings. I’ll also explore how to Evaluate the fit, Apply with an advantage and Learn from the experience.

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